Why did you choose to get involved in real estate?

Several factors drew us to real estate, the first reason was that it “just made sense”. We knew that leveraging big data would be a key element in our success but one of our partners also has an extensive background in construction and renovations. When considering investment opportunities, we saw the potential to combine that knowledge with our technological expertise to gain an advantage. With the right market information and analysis, real estate investments offer high returns with low risk – something you don’t find in many other industries. Plus, it presents a unique opportunity to combine traditional architectural methods with advanced technology like big data analytics. When used correctly, this combination opens up possibilities that simply weren’t available before. 

At its core, big data is all about collecting large amounts of information from multiple sources and then analyzing it to uncover trends or patterns that may not be obvious at first glance. Advanced technology makes it possible to incorporate a much wider range of data points into the mix. We started by researching neighborhoods and determining what types of homes are in each area. Then, we work on finding properties at a good price point where renovations would be feasible. Customer feedback & tenant satisfaction are also important. Making the most out of these insights requires more than just sophisticated software; having experienced individuals in place to assess specific properties, and work with the sellers, managers, and tenants is crucial. 

Our second reason for getting involved in real estate was a bit more idealistic. Of course, one goal is to create passive income for ourselves and our investors, but more than that, we wanted to make sure we were helping people by providing quality homes. While we’ve started and built many businesses throughout the years, most of them have offered business-to-business type services. We are excited to get involved in something that will allow us to directly impact people’s lives in a positive way. We decided that if we are going to do this, it has to be done right—we focus on providing safe living spaces for families and individuals at an affordable price point. That means making sure all of the homes meet the highest standards of safety and maintenance before renting them out or selling them on the market.